Your Business Site
A Business WEB Site will not eliminate the need for
print or other forms of advertising. The WWW offers the business market an
inexpensive adjunct to print advertising.
A business card for a local business can
become an entire advertising supplement of current information, services, hours and pricing.
Simply add: "See our web page at http://www.mybusiness
for additional information".
The cost of a Business Site on the WEB should be allocated only
a small part of your total advertising budget. However, it will provide you with a
means of reaching your customers 24 hours a day, 7 days a week, in their homes. It
includes much more information on your business and services than a paper
advertisement could ever do.
Your Business Site offers much more than a simple "Stop in
and see our new line of products" with a fuzzy black and white picture. It is
in color, can include product photos and literature, descriptive text, and more. It
can even receive questions and accept orders.